True Sport is a national movement for sport and community being lived daily across Canada. During the summer of 2008, I was approached by Ric Young of renowned social project studio E-Y-E to update the True Sport brand and website with vitality and renewed purpose. Launched in October 2008, the movement now has a dynamic and fully bilingual website, an extensive suite of printed materials and a critical public document - The True Sport Report - that will support and grow this important social movement. For this project, I delivered both a core set of design templates used throughout the site and a complete brand guidelines document to help with future marketing and promotional materials.
http://www.truesport.ca/
