The Canada-India Business Council is a member-driven, not-for-profit organization dedicated to building trade and investment between India and Canada. Level was initially brought in to develop a new brand for the council, however, our partnership with the association continued for 3 years. The role evolved into shared creative direction duties on all Canada-India Business Council marketing and membership materials. Specific duties involved the design and maintenance of the website, photography and signage design at all conference and events, and research into the tools and technologies used by the target audience. Most recently, I completed a strategy review to further engage their audience and members through email campaigns and recommendations for a mobile optimized website.